Best Practices & Strategies for High-Converting Videos

Want to get the most out of ReelTok? Based on data from our top-performing clients, here are the proven strategies, formats, and settings that drive the highest engagement and sales.

Different placements work best for different goals. Here is what we see working best:

• The Floating Widget (All-Time #1):

  • Why it works: It attaches to the corner of the screen and stays visible as the customer scrolls. It is the highest-performing format across all our clients.

  • Best for: Sitewide offers, welcome videos, and general engagement.

• The Carousel:

  • Why it works: It allows customers to swipe through multiple videos (like reviews or tutorials) and see text descriptions for each.

  • Best for: Homepages and Landing Pages.

• Stories (Product Page):

  • Why it works: Mimics the familiar "Instagram Story" bubbles.

  • Best for: Displaying User Generated Content (UGC) or Founder stories directly on the product page to build trust.

To make your videos perform, you need to grab attention before the click.

• Use "Sync Text":

  • Always add text below your video thumbnail (in the Journey settings). Use big, bold text to explain what the video is about.

• Create Scarcity:

  • Use the text area to highlight limited-time deals (e.g., "Offer Ends Soon").

• Leverage Founder/UGC Videos:

  • Videos featuring a real person (founder or customer) explaining the product connect much better than polished commercial ads.

• Button Action: "Add to Cart"

  • Recommendation: We strongly advise setting your button action to Add to Cart.

  • Result: We have seen cases where the Average Order Value (AOV) increased significantly because users could add multiple products to their cart without leaving the video experience.

• Auto-Order Scenes:

  • What it is: A smart feature that automatically re-shuffles your videos based on performance.

  • Why use it: The app will automatically move the videos with the most clicks to the front of the line, optimizing your widget without you lifting a finger.

You can redirect traffic from your Facebook, Instagram, or Google Ads so that a specific video opens automatically when the customer lands on your site.

How to do it:

1. Go to your Scenes list in the ReelTok dashboard.

2. Copy the specific Scene Parameter (link).

3. Add this parameter to the end of your landing page URL in your Ad Manager.

• Result: When a user clicks your ad, they land on your site and the relevant video immediately pops open to engage them.

• Widget Size: We recommend a size between 200px – 218px for the best balance of visibility and aesthetics.

• Windowed Mode: Try enabling "Windowed Mode" if you want the video to open in a neat corner box rather than taking up the full screen.

• Text Colors: Match your theme. If you have a dark site, use white text. If you have a light site, use black text.