Choosing the Right Video Layout: Carousel vs. Stories vs. Grids

The ReelTok app offers three distinct ways to display your shoppable videos. Choosing the right layout depends on where you are placing the videos and what you want your customers to do next.

The Carousel layout displays your videos in a horizontal, swipeable row. It is the most versatile layout and works best when you want to show a variety of content without taking up too much vertical space.

• Best For: Product Pages and the Homepage "New Arrivals" section.

• Why use it: It allows customers to browse through several videos (like UGC reviews or tutorials) at their own pace.

• Pro Tip: Place this right below your "Add to Cart" button to provide that final "nudge" of social proof before a customer buys.

Inspired by Instagram and TikTok, the Story layout uses small, circular or rectangular bubbles that expand into a full-screen immersive video when clicked.

• Best For: The top of your Homepage or a "What’s New" section on mobile.

• Why use it: It feels native to social media users. It’s excellent for mobile-first stores because it saves immense screen space while remaining highly clickable.

• Pro Tip: Use Stories to highlight "Limited Time Offers" or "Founder’s Messages" to create a sense of urgency and personal connection.

The Grid layout displays multiple videos in a static block (e.g., a 3x3 or 2x4 layout). It looks like a dedicated video gallery.

• Best For: A dedicated "Community" or "Reviews" page.

• Why use it: It creates a "Wall of Love." When a customer sees 9+ videos of real people using your products all at once, it builds instant brand authority.

• Pro Tip: Don't use Grids on your main landing pages if you have a lot of text; they are best for pages where the primary goal is visual exploration.

1. Open the ReelTok App from your Shopify Admin.

2. Go to Shoppable Video Journeys and select the journey you want to edit.

3. In the Layout Settings tab, select between Carousel, Story, or Grid.

4. Preview the change on the right-hand side of the editor to see how it fits your theme.

5. Click Save.