Managing Impression Limits & Avoiding Overage Charges

Learn how to control what happens when your video views exceed your monthly plan limit.

Every ReelTok plan comes with a set number of "Impressions" (views) per month (e.g., 30,000 on Starter, 100,000 on Growth).

But what happens when you hit that number? You have two options, controlled by a specific setting in your Journey.

Inside every Journey's Customize tab, there is a checkbox labeled: "Turn off when impression limit is reached".

This checkbox determines your billing behavior:

Option 1: Checkbox ENABLED (Recommended for Budget Control)

• What happens: Once your monthly limit is reached, this specific Journey will automatically stop showing on your store.

• Cost: You will NOT be charged any extra fees.

• Result: Your widget stays hidden until your limit resets on the 1st of the next month (or until you upgrade your plan).

Option 2: Checkbox DISABLED (Recommended for Sales Continuity)

• What happens: Your video will continue to show to customers even after you pass your limit.

• Cost: You will be charged an "Overage Fee" for every additional 1,000 impressions.

  • Starter Plan Overage: ~$5 per 1,000 impressions.

  • Growth Plan Overage: ~$4 per 1,000 impressions.

• Result: You never miss a sale, but your monthly bill will be higher than the base subscription price.

1. Open your ReelTok Dashboard.

2. Click on the Journey you want to edit.

3. Go to the Customize tab.

4. Look under "Journey Settings" (top left).

5. Check or Uncheck "Turn off when impression limit is reached".

6. Click Publish or Save to apply.