ReelTok - How to use shoppable videos for sales (Best Practises)

Maximize your conversions with these essential formatting and customization strategies for your ReelTok shoppable videos.

• Floating Widget (Highest Performer): Anchors to the corner of the screen as users scroll. Highly visible and perfect for displaying founder messages or user-generated content (UGC) directly on product pages.

• Video Carousel: A sleek slider of videos. Always use descriptive text beneath each video so customers know what content to expect before clicking.

• Instagram-Style Stories: Circular bubbles on your page that open into a full, swipeable video experience, leading directly to checkout.

• Big, Bold Text: Use clear text on the video preview to grab attention before the video even plays.

• Scarcity & Offers: Visually highlight limited-time deals to create urgency.

• Authenticity: Prioritize videos featuring real customers or brand founders explaining the product to build trust.

Re-engage ad traffic by sending them straight to a shoppable video instead of a static page:

1. Create your scenes within the ReelTok app.

2. Copy the unique scene link parameter provided.

3. Append this parameter to the end of your website URL.

4. Use this specific link in your ad campaigns (Google Ads, Social Media, etc.).

• Use Direct "Add to Cart": Instead of basic link redirects, use the direct "Add to Cart" feature. It allows multi-item adds and is proven to increase Average Order Value (AOV).

• Automated Sorting: Enable this to let ReelTok automatically push the videos with the highest clicks to the front.

• Windowed Mode: Opens the video in a sleek corner window so the customer can watch and continue browsing the store simultaneously.

• Optimal Sizing: For carousels and floating widgets, set scene sizes between 200px and 218px. Adjust spacing separately for mobile and desktop for the best aesthetic.